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The five Qs every CEO must answer

About this topic

Too often, business leaders get stuck in the operational sphere of running a business, rather than looking at the big picture. This unit will help you answer some big-picture questions, including identifying the kinds of customers you should be working with, and figuring out how you can get ahead of the competition to attract and retain more of these ideal customers. You’ll also develop a plan for delivering and measuring the value you add, setting three to five year plans and executing them with your executive team.

ANZ Business Growth Online Program introduction to module 1, presented by Dr Jana Matthews, Australian Centre for Business Growth at UniSA.

What you'll learn

  1. How to develop your company’s mission, vision and values
  2. How to identify your priority customers and attract more of them
  3. Techniques for measuring your success
  4. Six steps to add value to customers
  5. How to hold your executive team accountable to goals

Topic content

ANZ Business Growth Online Program presented by Dr Jana Matthews, Australian Centre for Business Growth at UniSA.

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The ANZ Business Growth Program is brought to you by Australia and New Zealand Banking Group Limited ABN 11 005 357 522, AFSL 234527 (ANZ) and its related bodies corporate (together called the ANZ Group). The content provided in the ANZ Business Growth Online course has been licensed from the Australian Centre for Business Growth, University of South Australia.  The professional opinions, views and advice provided on this site are those of the author, The Australian Centre for Business Growth, University of SA.  The opinions or views on the site are not necessarily the opinions or views of the ANZ Group and the ANZ Group makes no representation and gives no warranty as to the accuracy, currency or completeness of material contained in the ANZ Business Growth Online course.

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The information provided does not take into account the individual needs and situation of your business. The ANZ Group, and their respective directors, officers, contractors and employees disclaim any responsibility, and shall not be liable, for any loss, damage, claim, liability, proceedings, cost or expense arising directly or indirectly (and whether in tort (including negligence), contract, equity or otherwise) out of or in connection with the contents of or any omissions from the ANZ Business Growth Online course.

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  • reference the ANZ Business Growth Online course as the source of the material;
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