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The ANZ SWOT analysis template

What is a SWOT analysis?

  • 'SWOT' stands for Strengths, Weaknesses, Opportunities and Threats
  • It's an analysis that helps to fine-tune your business strategy

Why should you complete a SWOT analysis of your business?

Strategic planning is one of the biggest concerns of any business – from the biggest corporates to the smallest enterprise. Everyone wants to move their business forward, but finding out where you should go and how you will get there can be a challenge.

Conducting a SWOT analysis helps provide direction by shining a light on what your business does well and where you’ll need to improve. Usually strengths and weaknesses are internal aspects of your business (what are you good at, what are you not so good at), while opportunities and threats are external forces (what is likely to impact on your business in a negative or positive way).

While your SWOT analysis centres on your own business, there are some ‘typical’ SWOT characteristics of small businesses such as being time-poor and cash-strapped that tend to impact on all businesses.

 

Next steps

Download the template

 

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Tools, templates, checklists, and calculators (“ANZ Tools”) linked or referred to on this page, are only some of many ways to analyse a business or industry, or to assist your planning and business decision making. You should seek the assistance of your accountant, business or other advisor when either planning for or analysing your business.

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ANZ tools, templates and checklists are only some of many ways to analyse a business or industry to assist your planning and business decision making. You should seek the assistance of your business advisor or accountant when either planning for or analysing your business' performance. To the extent permitted by law, ANZ makes no warranty and has no liability, in respect of your use of and reliance on these tools.